about
Every business has a unique story to tell, and I am dedicated to helping you tell your story. Strategic branding, captivating web design, and seamless development, specializing in Webflow all help to transform your business dreams into reality.
My name is Prax Cruz, yes that is my real name, I am an Art Director and Graphic/Web Designer based in Newport Beach with over 20 years of experience. I am keen on clean design, visual story telling, continually learning new things, dogs, documentaries and learning to play guitar.
Why Choose Me?
- Expertise and Experience: I bring a wealth of knowledge and experience in branding, web design, and development.
- Customized Solutions: I provide tailored solutions that meet your specific needs and drive measurable results.
- Passionate and Dedicated: I’m passionate about helping businesses succeed and am dedicated to delivering exceptional results.
the goal:
random prax facts:
- I collect and use Fountain pens as my everyday writing instrument.
- I drank out of the Stanley Cup in the Ducks locker room when they won it.
- I love dogs, and have two Rhodesian Ridgebacks.
- Woodworker and builder of mid-century modern furniture in my spare time.
- I have ridden my dirt bike over 1,300 miles from the California border down to Cabo San Lucas, 4 times.
- I flew in a helicopter in Alaska and landed on the Mendenhall Glacier, where I was able to drink pure glacier water.
- I teach web design and UX/UI at Chapman University.
Services
Web design
A website is a must for any brand; it will be the place where people learn about what you do, so a design that engages in storytelling is a game changer.
Webflow Development
Using Webflow, I can create eye-catching, interactive, and mobile-friendly websites that are optimized for search engines and easily editable, so they can grow with you.
Branding & Visual Identity
I enjoy creating cohesive identity systems for your brand. This involves research and strategy to create a coherent visual language and style of communication that helps you stand out.
other capabilities:
- Brand & Design Consultation
- Website Audit
- UX/UI Design
- Graphic Design
- Pitch & Presentation Decks
- Email Design & Development
The Process
Strategy
We start by digging into your business—where you are now, where you want to go, and what's getting in the way. We define your brand's positioning, voice, and visual direction through a strategy session, research, and good conversation. This gives us a solid foundation to build something that actually connects with your audience.
Design
Here's where the ideas come to life. Using everything we uncovered in strategy, we craft your visual identity and design your website—carefully and creatively. Whether it's your logo, color palette, or site layout, we focus on making your brand feel as good as it looks. You'll see your vision take shape, and we'll collaborate along the way.
Development
Once the designs are locked in, we build your website in Webflow—clean, fast, and responsive—no clunky templates here. We ensure your site works beautifully on every device, loads quickly, and is optimized for performance. We then test and fine-tune it so you can launch with confidence.
hand off
Before we wrap, we walk you through everything so you're comfortable managing your site. You'll get a training session and ongoing support if you need it. Your brand and website are now ready to grow with you—and we're always here if you need help or want to build more later.