
Sage on Seventeenth was a brand-new boutique salon opening up. The owners designed the space to have an upscale, chic boho feel. They needed a site that extended the salon's brand and conveyed an upscale feel.
Working with the owners, we went over several design directions to match the look and feel they wanted. Once we were on the same page, I designed a site that the Sage team could be proud of and that matched the salon's vibe. Once completed, the site was a huge success with both the Sage team and the clients.




The design of this site was fun; the team at Sage was communicative and easy to work with. The site complemented the actual salon. We kept the site simple and minimal in terms of content; the salon’s stylist and atmosphere do the talking, and the site serves more as validation for the salon.
The site was built using Webflow, allowing the team to make minor changes as needed. We connected their well-followed Instagram page to the site to help keep viewers updated on the Salon's daily happenings. The stylist page is in the CMS, so it makes managing their team of stylists very easy.


